Target audience

 Our target audience are  young males who are between 18 and 35 years of age, and they will strongly relate to the different levels of mental health struggles across the story. Issues of depression, isolation, and social pressures among others shall find resonance among them since such problems are common at this age. In addition to this key group, our secondary audiences will include friends, family, and professionals interested in learning more about men's mental health. 

We are also looking for introspective or socially concerned individuals who care about psychological and social issues-most of all those who have confronted depression or alienation themselves. The target audience is into real, emotional tales that can engage the viewer with media, not always so bright or light, such as indie films or social dramas. 

 The aim is to be touching, to bring more understanding and empathy, and raise awareness of men's mental health, which has been one of the rarely touched topics.